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BOOK EXCERPT
The New
Barbarian Manifesto:
How To Survive The Information Age
copyright 2000 Ian
Angell
$24.95; 288 pages; ISBN 0-7494-3151-2
Reprinted with permission of Kogan Ltd.
WHERE DO WE WORK?
DO WE WORK?
A line is being drawn between
information rich and information poor, whether they be countries,
communities, companies or individuals. Highly mobile virtual enterprises
are developing totally new business practices. Using the networked
portable computer and the mobile phone, they are turning office workers
into ‘teleworkers’. According to the Gartner Group there will be 130
million telecommuters worldwide by 2003 (Canada Newswire, 9 June 1998). As
early as 1995 AT & T employed 35,000 teleworkers and they claimed a
savings of $1 million every week (Currid, 1 October 1995). Effective use
of the superhighway now necessitates the integration of information
technology across all aspects of office management.
THE OFFICE OF THE FUTURE
The successful ‘office of the future’
will be a radically different animal: the ‘virtual office’. The
producers of office equipment are themselves facing up to this profound
change, and what it means for their businesses. They asked well-known
business consultant Charles Handy (1994) to predict the office of the
future. He concluded that it will be structured like a club, with most of
the space allocated for employees to socialize with colleagues and thereby
reinforce organizational bonding. Such socializing will include sports
gathering and entertainment outings, but also a serious ‘conference
component’, with companies bringing their teleworkers together to
discuss company policies and direction, as well as introducing them to new
management practices.
The working parts of the office will just
be nodes in a telecommunications network. Front-office workers will spend
much of their time on the road. Linked via the telephone system, their
cars and homes are extensions of the office. All the data required for
conducting business will be communicated to and from between the employee’s
portable computer and a file-store. The file-store itself may even be
out-sourced, and so it need not physically belong to the company.
Should physical office-space be
needed for the odd face-to-face meeting, then it can be time-shared. On
arrival, employees are given the key to any appropriate office or desk
(the ‘hot desk’), which needn’t even be the same on each visit. What
little paperwork they need, which is still not computerized, is brought in
containers from a depository to their temporary desk, to be returned when
they leave. There is no need for the physical location of the office to be
fixed, or even owned by the company. The all-knowing company information
system will have noted the exact location of each and every employee, and
messages for her will be delivered directly, just in time, no matter where
she is in the building, no matter where she is in the world. I say she,
not because of political correctness, but because of the workplace
(whatever that is) is becoming increasingly feminized. In Britain women
already take up to 44 per cent of the jobs. Because of the changing nature
of work, and the freedom delivered by home-working, the Henley Centre
predicts (Ghazi and Jones, 28 September 1997) that women will take on 80
per cent of all new jobs being created in the next decade.
With innovations such as the virtual
office, the paradigm ‘land is wealth’ is being subverted by the impact
of telecommunications. Companies will simply desert a factory or office if
the demands of workers are excessive – as Timex did when it abandoned
its Dundee site (Rougvie, 15 October 1993): in with the helicopters, take
out all the valuable equipment, ignore the demonstrators and leave the
local authority with useless property. Today, knowledge workers and their
intellectual property. are the wealth of a country or organization. in the
Information Age, the value of offices and factories, with a few
exceptions, will enter free fall, as demand for space will become will
become a small fraction of the supply. There are going to be very bad
times ahead for the owners of offices blocks. The exceptions are
properties located in economic hot-spots, which will be considered in
chapter 6.
New barbarian organizations
do not get tied into long–term office leases. They know there are going
to be bargains galore around the corner. they will hire office space on
very short time scales- perhaps even for just a few hours. Since the
office or desk is where they plug into the network, it can be anywhere,
even shared with other companies. ‘Just-in-timeshares’ information
system will keep track of everything. We are already seeing the first
signs of this trend with hotels, railway stations and airports supplying
temporary office space. It is already a common enough practice for the
business community to have coined the word ‘hotelling’ for it. But why
pay rent at all? Why not hold your meetings in the lobby of the best hotel
in town, and all for as little as the price of afternoon tea? Why not meet
at Starbucks?
Reprinted with permission of Kogan Ltd.
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